Shepparton and the Goulburn Valley, regional Victoria

The Investment Case

Why Regional Victoria?

Based in the Goulburn Valley, we work across all of regional Victoria. The fundamentals are strong — and they apply whether you're an investor chasing yield or a first home buyer looking for value.

5.8%
Average gross rental yield
vs ~2.8% in Melbourne
42%
Lower entry price
vs Melbourne median
$380K
Shepparton median house price
as at 2026
67,000+
Greater Shepparton population
and growing
Superior Rental Yields
01

Superior Rental Yields

Regional Victoria consistently delivers gross rental yields of 5–6.5%, compared to 2.5–3% in Melbourne. With strong tenant demand driven by healthcare, agriculture, and education sectors across multiple regional cities, vacancy rates remain low and rental income is reliable.

Affordable Entry Prices
02

Affordable Entry Prices

Median house prices across regional Victoria sit well below Melbourne's — in many markets under $450,000. This means buyers can enter the market with a smaller deposit, achieve positive cash flow sooner, and build a portfolio faster than is possible in metro markets.

Major Infrastructure Investment
03

Major Infrastructure Investment

The Victorian Government has committed billions to regional infrastructure — rail upgrades, new hospital facilities, road improvements, and community amenity across multiple regional cities. Infrastructure investment historically precedes property price growth, and regional Victoria is well positioned.

Focus City

Our Home Base: The Goulburn Valley

Buysure Property Group is based in the Goulburn Valley — the agricultural and commercial heart of northern Victoria. While we work across all of regional Victoria, the Goulburn Valley is where our local knowledge runs deepest.

Diverse economy

Shepparton's economy is anchored by food manufacturing (SPC, Lactalis), healthcare (Goulburn Valley Health), retail, and agriculture — providing a broad and stable employment base that supports consistent tenant demand across the region.

Population growth

Greater Shepparton's population is projected to reach 80,000 by 2036, driven by interstate migration, affordable living, and employment growth. This mirrors trends across regional Victoria — more residents means more demand for quality housing.

Rail upgrade completed

The Shepparton Rail Line upgrade has reduced travel time to Melbourne to under 2 hours, making the Goulburn Valley increasingly attractive to lifestyle migrants and commuters — a key driver of demand for quality housing.

Low vacancy rates

Rental vacancy across the Goulburn Valley regularly sits below 2%, meaning well-located properties are snapped up quickly and landlords have strong negotiating power on rent reviews.

Government investment

Shepparton and the broader Goulburn Valley have been designated priority regional areas under the Victorian Government's Regional Victoria strategy, unlocking significant public investment in services, amenity, and infrastructure.

Lifestyle appeal

With the Goulburn River, Victoria Park Lake, a thriving food and arts scene, and excellent schools, Shepparton offers a genuine lifestyle that attracts long-term tenants and owner-occupiers alike.

Ready to Buy in Regional Victoria?

Book a free consultation and we'll show you exactly which markets and property types are performing best for your goals — whether you're investing or buying your first home.